The most basic needs start at the bottom of the pyramid and end with the highest needs at the top. If the basic needs aren’t met, it’s difficult to find the desire and motivation to meet the higher needs.
Want to achieve a dramatic innovation in your design’s user experience? That’s easy. Just increase the hours of exposure to real users that your design team has.
A lot of the things we read about usability and UX in regards to web-design can be applied to offline situations and business. Of course the opposite is also true—things we learn offline can be applied online.
When undertaking such an important and often complex task, it’s helpful to have some handy resources for both education and inspiration.
Do you know of any more interesting articles we should read?